Black Hat search engine optimization (SEO) is usually defined as methods that are used to get higher search rankings in an unethical way. These black hat SEO methods usually include one or more of the following characteristics:
A. Violate search engine rules and regulations
B. Creates a deprived user experience openly because of the black hat SEO methods utilized on the Web site
C. Unethically presents content in various visual or non-visual modes to search engine spiders and search engine users.
A lot of what is identified as black hat SEO really used to be legit, but some persons went a small piece overboard and now these methods are frowned upon by the common SEO community at large. These black hat SEO perform will actually offer short-term gains in terms of rankings, but if you are exposed utilizing these spammy methods on your Web site, you run the danger of being penalized by search engines. Black hat SEO mainly is a short-sighted resolution to a long-term problem, which is creating a Web site that offers both a great user practice and all that goes with that.
Which techniques are used for black hat SEO?
1. Hidden text – Generate modern CSS support websites with JQuery special effects. They often hide huge portions of text in layers to show them on click or mouse over for usability basis. Example: CSS pagination.
2. IP delivery – Propose the proper localized content to those approaching from a country particular IP address. Offer the internet user an alternative though.
3. 301 redirects – Redirect obsolete pages to the newer versions or your website homepage. When moving to new domains use them of track as well.
4. Throw Away Domains – Create accurate match micro sites for short term accepted keywords and discard them when the trend subsides.
5. Cloaking – Hide the deep Flash animations from Google; demonstrate the text-only version optimized for fundability and accessibility.
6. Paid links – Donate for donations, software developers etc. Many of them show links to those who donate.
7. Keyword stuffing –Keyword stuff but adding a number of tags or let your internet users do the filthy work via UGC tagging (folksonomy) each major social site does that.
8. Automatically generated keyword pages – Some shopping search engines build pages from each Google search inquiry and assign the suitable products to each query.
9. Mispsellings – Define, proper the misspelled term and/or redirect to the proper version.
10. Scraping – Build mirrors for popular sites. Offer them to the relevant webmasters. Most will be delighted to pay less.
11. Ad only pages – Create all page ads and show them prior to users see content like many old media do.
12. Blog spam – Don’t spam yourself! Get spammed! Establish a WordPress blog without spam protection. If they include the keyword publish them and remove the outgoing links of course. Bot user created content so to say.
Others techniques are: Duplicate content on multiple domains, Domain grabbing, Fake news, Link farm, New exploits, Brand jacking, Rogue bots, Hidden affiliate links, Doorway pages, Multiple subdomains, Twitter automation, Deceptive headlines, Google Bowling, Invisible links, Different content for search engines than users, Hacking sites, Slander linkbait, Map spam.
